Social Media Adviser

You’ll connect Queensland. We’ll connect you to an amazing career.

Queensland Rail stands on the foundation of true connection, encompassing the relationships we foster within our teams and the communities we serve across the state. For nearly 160 years, we've been instrumental in linking people and places, and now we invite you to contribute to our proud legacy and shape a brighter, sustainable future.

Our talented Media team is seeking a creative, self-motivated, and enthusiastic Social Media Adviser who will play a critical role in identifying and executing brilliant new and creative ways to engage and attract diverse audiences and followers. 

This role sits within our wider Media team, which delivers a wide range of communication and media relations activities state-wide to keep customers and stakeholders informed of Queensland Rail’s activities. The team play a crucial role in developing key messages and use visual storytelling to showcase Queensland Rail’s people, projects, initiatives and performance.

Your opportunity

We are looking for a seasoned social media professional who’s not just fluent in the language of social media but lives and breathes it!  This person is always online, always observing and always thinking about how trends can be translated into business impact.

The Social Media Adviser role is centred upon the planning and publishing of social media content; this includes conceptualising, creating, and presenting content ideas, crafting engaging and compelling stories, as well as producing videography and photography appropriate for social media. 

This role is a balance between being creative and data driven.  Not only must you be able to create high-quality, forward-thinking content, but you must also be able to make data-driven decisions to help us better understand our online audience, social trends we should capitalise on, and if we need to pivot and adjust our social media strategy to achieve optimal performance.

Working closely with the Senior Adviser Social Media, you will contribute to the overall social media strategy – evaluating and identifying social media platforms suitable for Queensland Rail and the diverse demographics of our audience.

This is a full-time, permanent position based in Brisbane CBD. The role offers a starting salary of $117,750 plus 12.75% superannuation, along with hybrid work options to support a healthy work-life balance.

Please note this role requires working outside of normal business hours on occasion, including regular participation in an on-call roster for out of hours media enquiries.

Key responsibilities include:

• Manage, maintain and grow Queensland Rail's corporate social networking sites, including Facebook, Instagram and LinkedIn.
• Listen, create, and moderate content within external social networking sites.
• Track and assess performance using social media management tools.
• Liaise with key stakeholders and subject matter experts to generate content.
• Film and edit content for publishing across Queensland Rail’s social media channels.
• Provide back-up support to the rest of the Media team as required.
• Assist in development and implementation of the business wide social media strategy.
• Assist the reactive social media communications team during heavy disruption periods.

Please click here for the position description.

What we’re looking for:

• At least three years in a dedicated social media role.
• An organised approach and confidence to deliver high-quality social media content with limited direction and within a fast-paced environment.
• The ability to adapt to different situations – quickly changing tact and developing fresh, new content.
• Exceptional content writing skills – creating concise and engaging content (captions, scripts, etc.) for our diverse audience groups.
• A history of making positive contributions within a team and building productive connections across different stakeholders.
• Demonstrated willingness to support team members and lend a helping hand to achieve a collective goal.
• Experience launching and growing new social media channels.
• A degree in a relevant discipline is highly desirable, as is experience using Sprout Social.

Benefits that count

All that Queensland Rail achieves each day relies on the hard work and talent of our teams. That’s why we offer a range of attractive benefits designed to help you bring your best, including:

• Balance your work and personal life with flexible working options
• Enjoy free travel to work and discounted rail travel
• QRI Lifestyle offers members access to over 2,000 exclusive discounts and services
• Prioritise your physical, emotional and financial wellbeing with our range of free services
• You and your family can get fit and have fun with access to over 380 gyms and pools with our Fitness Passport
• Eligible employees can receive up to 100% reimbursement for professional membership fees
• Shape your rewarding career with clear pathways, innovative projects and opportunities for growth and leadership.

And more! Click here to see the full range of benefits available to Queensland Rail employees.

Your journey matters. Make it with us.

At Queensland Rail, your work is more than just a job – it’s a chance to be part of something meaningful. Our people are passionate about what they do and genuinely care about the outcomes they deliver every day. There's a shared sense of purpose – of doing the right thing for the right reasons – that connects us all.

We take pride in the critical service we provide to Queensland communities. Whether you're on the frontline or behind the scenes, you’ll feel the impact of your work and the community connection it creates.

From working on projects that shape the future to supporting the everyday journeys of thousands, your contribution matters. You'll be joining an organisation built on loyalty, collaboration, and support – where people grow, thrive, and bring out the best in each other.

Join us, where connection counts

If you’re ready to make a real impact and contribute to the future of our organization, we encourage you to submit your resume and cover letter before 11:59 PM (AEST) on Friday, 27th June.

If you reside outside of Queensland, please note that this role requires relocation to Brisbane by your start date, as full-time remote work or fly-in/fly-out arrangements are not supported.

As part of the recruitment process, applicants may be required to undergo pre-employment alcohol and drug testing. The selection process may also include skills assessments, video or phone interviews, psychometric testing, pre-employment health evaluations, and background checks, including criminal history and credit assessments.

Recruitment Agencies: We are managing this process internally and do not accept unsolicited applications from agencies.

Supporting a diverse workforce

Queensland Rail acknowledges the Traditional Owners and Elders of the lands and waterways our network traverses.

Our teams are People who Count. We encourage diversity in our teams, including different genders, age, race, disability status, sexual orientation, religions, neurodiversity, education levels and many more aspects. No two journeys are the same, and it is because of our differences that as a collective, we achieve remarkable things.

If you have questions about the role or would like to discuss reasonable adjustments in the recruitment process, please contact Judy Williams at judy.williams@qr.com.au.