Senior Adviser Marketing

You’ll connect Queensland. We’ll connect you to an amazing career.

At Queensland Rail, our purpose is to provide a customer-focused, safe, reliable, on-time and value-for-money rail service that benefits communities, supports industry and integrates seamlessly with Queensland's public transport network.

For more than 150 years, we've connected people and places across Queensland. Today, we're building on that proud legacy through innovation, collaboration and a commitment to creating a sustainable future for our customers, communities, and employees.

Learn more about our purpose, people and progress by watching our short video.

Your Opportunity

We have an exciting opportunity for two experienced and motivated Senior Marketing Advisors to join our dynamic Brand and Marketing team. These are full-time opportunities, with one permanent position and one fixed-term contract role available until 6 August 2027.

As a Senior Marketing Advisor, you will provide expert marketing advice and deliver strategic marketing initiatives that strengthen Queensland Rail's brand, support business priorities and drive measurable outcomes.

You will lead the development and delivery of integrated marketing, communications and safety campaigns that strengthen brand awareness, influence customer and community behaviour, support organisational priorities, and drive patronage and revenue growth.

Using customer insights and strategic thinking, you'll develop compelling campaign strategies, content and messaging across multiple channels. You'll also help promote Queensland Rail’s travel and tourism products, enhance customer engagement, and identify opportunities to create greater impact through marketing and communications.

Working across a diverse portfolio, you'll bring fresh thinking and identify opportunities to create greater impact through marketing and communications.

Purpose That Counts – What You'll Be Doing

• Lead the development and delivery of integrated marketing, communications and behaviour change campaigns that drive engagement, awareness and business outcomes.
• Create and coordinate high-quality marketing and communication content across multiple channels, including digital, web, publications and campaign materials.
• Provide expert marketing and communications advice, translating complex business and safety priorities into clear, audience-focused messaging.
• Support the development and implementation of corporate marketing strategies and plans, informed by market research, customer insights and performance data.
• Build strong stakeholder relationships while ensuring brand alignment, managing campaign performance and budgets, and contributing to a collaborative team culture.

For additional information please click the Position Description.

What we’re looking for

• Demonstrated experience delivering integrated marketing, communications and behaviour change campaigns that achieve measurable outcomes in complex organisations.
• Proven experience using email marketing platforms and design software, including Vision6 and Adobe InDesign desirable.
• Strong expertise in contemporary marketing practices, including campaign management, advertising, media, digital marketing, content creation and email marketing platforms.
• Excellent communication, copywriting and storytelling skills, with experience developing engaging content across multiple channels.
• Proven project management, organisational and analytical skills, with the ability to manage competing priorities, budgets and deadlines.
• Proactive and solutions-focused, with the ability to turn business objectives and customer insights into effective marketing initiatives and continuous improvement opportunities.

Benefits that count

All that Queensland Rail achieves each day relies on the hard work and talent of our teams. That’s why we offer a range of attractive benefits designed to help you bring your best, including:

• Starting base salary of $135,199 plus 12.75% superannuation
• Balance your work and personal life with 50/50 hybrid working options
• Enjoy free travel to work and discounted rail travel
• Four weeks annual leave with 17.5% annual leave loading.
• Long service leave entitlements on completion of 7 years continuous service.
• Travel discounts and lifestyle benefits through QRI Lifestyle
• Access to 280+ gyms and pools through Fitness Passport

And more! Click here to see the full range of benefits available to Queensland Rail employees.

Your journey matters. Make it with us.

At Queensland Rail, your work is more than just a job – it’s a chance to be part of something meaningful. Our people are passionate about what they do and genuinely care about the outcomes they deliver every day. There's a shared sense of purpose – of doing the right thing for the right reasons – that connects us all.

We take pride in the critical service we provide to Queensland communities. Whether you're on the frontline or behind the scenes, you’ll feel the impact of your work and the community connection it creates.

From working on projects that shape the future to supporting the everyday journeys of thousands, your contribution matters. You'll be joining an organisation built on loyalty, collaboration, and support – where people grow, thrive, and bring out the best in each other.

Join us, where connection counts

If you’re ready to make a real impact and contribute to the future of our organization, we encourage you to submit your resume and cover letter before 11:59 PM (AEST) on 3rd August 2026.

If you reside outside of Queensland, please note that this role requires relocation to Brisbane by your start date, as full-time remote work or fly-in/fly-out arrangements are not supported.

As part of the recruitment process, applicants may be required to undergo pre-employment alcohol and drug testing. The selection process may also include skills assessments, video or phone interviews, psychometric testing, pre-employment health evaluations, and background checks, including criminal history and credit assessments.

Recruitment Agencies: We manage this process internally and do not accept unsolicited applications from agencies.

Supporting a diverse workforce

Queensland Rail acknowledges the Traditional Owners and Elders of the lands and waterways our network traverses.

Our teams are People who Count. We encourage diversity in our teams, including different genders, age, race, disability status, sexual orientation, religions, neurodiversity, education levels and many more aspects. No two journeys are the same, and it’s because of our differences that as a collective, we achieve great things.

If you would like to discuss reasonable adjustments in the recruitment process, please contact Krystal Gray at krystal.gray@qr.com.au